HARDCUORE
RECENT WORK
DIRTY MONEY DOCUMENTARY
see background
index
Visual identity, graphic concept and motion graphics for the documentary Dirty Money, about the amateur skateboard movie and brand "Dirty Money" from 1992 in São Paulo - Brazil.
All graphic design is based on "DIY" (do it yourself) it was developed in mixed media of manual animation of transparent cards with the names affixed with tape and animated by own hand, coupled with digital tracking. The design work is inspired by an urban universe of São Paulo-Brazil (before 00s) and a graphic aesthetic of the 90s (decade it was made the original film amateur).
The project is supported by the Nike Skateboarding line and had customized products and limited, especially developed for the project.


Brand


Poster


 Official website  www.dirtymoney.com.br


Opening frame


Opening frame


Opening frame


Opening frame


Frames of animation that talks about the crisis in Brazil in 1992 (Collor Plan)


Opening chapters


Credits


Nike SB, supporter of the project, disseminating the documentary on the official site homepage of the international brand.


Exhibitor and limited sneakers designed by Nike and its agency

+++ MAKING OF +++





+ creation and production Hardcuore
+ art direction of visual identity and motion graphics Breno Pineschi e Rafael Cazes
+ tracking Fernando Maia
+ designer assistant Luiza Rosa
+ original soundtrack Twinpines e Parteum
+ website development Agencia Dezessete
+ date May 2010


tags: art direction,  motion graphics,  poster,  graphic design,  branding,  dirty money,  nike,  website  

+ hardcuore + breno pineschi copyright + in hard love we trust +