HARDCUORE
ALL WORK
DOBEM - ORANGE JUICE
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Viral video developed in stop motion technique for the company do bem ™ juice.
With the launch of a 100% natural fruit juice, you no longer need to spend time cutting and squeezing oranges for the breakfast juice, now that time can be used to create music and something more fun.
In the script a tray of breakfast magically becomes an MPC (device used by brazillian funk djs) when the toasts are pressed, they create the sound of Rio de Janeiro's legitimate funk music. With many cheerful colors, fun and food items we translated the brand's attitude in video and music.























+ creation direction Hardcuore
+ art direction, design and animation Breno Pineschi and Rafael Cazes
+ photography Breno Pineschi
+ sound effects and MPC tropical soundsystem João Brasil
+ thanks to Marcos Leta, Fernando Young and Joana Angert
+ date May 2009
+ duration 1’00”


tags: motion graphics,  photography,  art direction,  do bem,  video,  animation,  stop motion,  laranja  

+ hardcuore + breno pineschi copyright + in hard love we trust +