HARDCUORE
ALL WORK
DOBEM - AÇAÍ JUICE
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Stop-motion film for the Brazilian juice company Do Bem. On a business office an afternoon snack with wafer cookies and açaí juice results in a funny transformation of a computer keyboard into a music one. In a colorful and fantastic way the everyday work turns into music.
Using the most well-known music of the Amazonia, the “Tic Tic Tac” song of the group Carrapicho, the film presents a brand new version of the song mixed up with another Brazilian rhythm, the “Tecnobrega” music. Everything tooks place on a very tropical and original environment.





























+++ MAKING OF +++













+ creation Direction Hardcuore
+ art direction, design and animation Breno Pineschi and Rafael Cazes
+ photography Breno Pineschi
+ soundtrack "Tic Tic Tac - Carrapicho" (João Brasil Tecnobrega's Remix)
+ sound effects João Brasil
+ design assistant Luiza Rosa
+ special thanks to Marcos Leta, Pedro Seiler, Fernando Young, Joana Angert and Tamires Marino
+ date Set 2009
+ duration 1’00”


tags: art direction,  motion graphics,  photography,  do bem,  video,  animation,  açaí,  stop motion,  carrapicho  

+ hardcuore + breno pineschi copyright + in hard love we trust +